No matter what kind of small business you run, you can always benefit from more visibility online. The best way to get that is by content marketing on a consistent basis. If you’re just getting started with this type of marketing, here are a few ways that you can send out content to your target audience.
Write Blog Posts on a Regular Basis
One of the best ways to start your content marketing campaign is to add a blog to your website. You should then update this blog with new posts at least once per week, though once a day is even better. You should write about subjects that would interest your target audience, which means you should post about topics that relate to your products and services. For example, if you sell camping gear, consider writing about the top campgrounds to check out, or the best recipes for s’mores. You can add some keywords that will attract web crawlers to your page, as well as links to your products, but the most important part of content marketing with blogs is that you are offering useful content that readers will appreciate.
Promote Your Content Using Social Media
Once you have some blog posts on your site, it’s time to get them noticed by people who might be interested in your small business. The fastest and least expensive way to do this is by posting links to your blog on social media. If you don’t already have accounts on social networks like Facebook, Twitter, Tumblr, and Instagram, now is the time to create them and start posting your content. Be sure to post links to good content from other sites, as well, so you don’t end up with a bunch of self-serving posts that link to your site. As long as you post a lot of quality content on your pages, you’ll get more followers who will likely end up on your site to read your blog posts.
Use Email Marketing
With all the focus on social media, it’s tempting to think that email marketing is no longer necessary. But it’s actually still very effective, which is why you probably still get emails from your favorite brands. So it’s no surprise that people send more than 200,000,000 emails per minute per day. As a small business owner, you need to get in on this popular marketing tactic by making it easy for your target audience to sign up for emails on your website. Then you can start sending emails anywhere from once a month to once a week. Those emails should feature sales alerts, coupon codes, blog posts, and helpful tips that would interest your customers. And remember that the more you can personalize the content to each recipient, the better. Just think about the kind of content you like to see from brands who email you, and you’ll have an idea of what to send to your target audience.
These content marketing tips should help any small business begin seeing more web traffic, which in turn can lead to more sales in the long run.