When you think about search engines, Google probably comes to mind immediately. But did you know there are several other search engines out there? They might not be nearly as popular as Google, but they do have lots of people who search them on a regular basis, so it’s a good idea to get to know a lot about each option.
It’s no surprise that Google is still the most popular search engine, and by a mile. It gets more than 1 billion unique visitors every month, and there’s no sign of it slowing down. In fact, Google just keeps growing. This company has purchased, created, or invested in dozens of popular sites, including YouTube, RetailMeNot, HomeAway, and of course Google+. Then there’s Chrome, Android, Gmail, Hangouts, Drive, Maps, Earth, AdSense, and numerous other popular products owned by Google, so it’s no wonder Google Search is at the top.
You’ve probably heard of this search engine, too. With 350 million monthly unique visitors, it’s a distant second to Google. It’s owned by Microsoft, which is why it’s the default search engine on Microsoft operating systems. More than 60 million people in the US use Bing as their main search engine, and many marketers even develop search marketing campaigns for Bing that are different from the ones they use to market on Google.
The third most popular search engine is Yahoo! Search, which gets around 300 million visitors per month. It’s now the default search engine for Mozilla Firefox. And while Yahoo! Search was once powered by Google and then by itself, most of its desktop traffic is now powered by Bing.
Ask is nearly as popular as Yahoo! Search, thanks to its 245 million monthly unique visitors. Once known as Ask Jeeves, it’s in question/answer format, which differentiates it from other search engines. In addition, this site outsources search technology, allowing other search engines to find the answers to questions asked by its users.
If you’ve ever wondered if people still use AOL, the answer is yes, about 125 million people do every month. But it’s not exactly the AOL you remember. Not only does it look different, but it’s also powered by Bing now, though it was powered by Google for some time, as well.
This search engine has been around since the 1990s, but with only 65 million visitors per month now, it’s not very relevant anymore. In fact, when you search for text, videos, news, or images on WebCrawler, you’ll get results from Google and Yahoo! Search.
If you want a search engine that does not keep track of your search activity, DuckDuckGo is the answer. It only gets 13 million unique monthly visitors, but they get to enjoy the advantages that come with not having IP addresses or user information logged. The search results come from various search engines and even Wikipedia and other crowdsourced sites.
So if you’re ever looking for an alternative to Google, you have some choices. This is good to know whether you’re a small business owner looking for new search marketing options or an individual simply searching for new ways to find information online.