If you’re looking for a great way to market your small business, Instagram should be on your radar. It’s among the most popular social networks and will probably remain so for years. Whether you’re new to this platform or just want a few ways to refresh your existing Instagram account, these tips can help you get results.
Post Only High-Quality Pictures
Unlike most other social networks, the main focus of Instagram is images, not text or links. This is why you should make sure the only pictures you post are of great quality. Posting pictures that are blurry or not clearly focused on the subject will make people less likely to look at your brand’s Instagram account, reducing the number of views and followers you have. Of course, in the end, this will reduce the amount of marketing success you have with this social network. And note that since Instagram recently changed its algorithm, the quality of images just got even more important, because now the pictures that will appeal most to your followers will have more visibility than others.
Change Up Your Pictures
If you want to use your Instagram page for marketing purposes, make sure all the pictures are not the same. This means you should not simply post a picture of each product against a blank background. In fact, you should be mostly posting lifestyle pictures that show people using your products in fun ways that will appeal to your viewers, since these types of images tend to be the most popular. You can always post videos on Instagram, as well.
Talk to Your Followers
Once you get a lot of followers on this social network, resist the urge to just float by and post images without engaging with anyone. If you ignore your followers, they will start to lose interest in your page. So if you get a nice comment, respond to it, and then check out other Instagram pages that you can follow and comment on sometimes.
Sure, some people use hashtags just for fun – and they might even overuse them – but they do serve a purpose. They can help people find the content they’re looking for on social media. So if you’re posting a very patriotic picture on July 4th and want to make sure people who are interested in this subject can easily find your image, tag it with #FourthofJuly, #July4th, or a similar hashtag. Just think about what term you would type in if you were trying to find a related image, and use that. A few hashtags per picture is usually perfect.
Post Pictures on a Regular Basis
Like any other social network, your marketing efforts will only work if they’re consistent. If you post ten times today and then not at all for two weeks, your Instagram followers are going to wonder where you went and will probably stop returning to your page. That’s why it’s best to post about three times each day, using one of the many tools that can help you schedule posts on Instagram in case you can’t get on your account every day.